Live Link Journey Prototypes
Three teams, three philosophies, one goal: make switching electricity providers feel human, trustworthy, and effortless. Compare their approaches side by side.
Team Alpha
The Conversational Guide
Every step feels like a friend walking you through it. Emotional zone tracking adjusts tone from casual to protective. Conversational error messages. Personality in confirmations.
View Alpha Hub →Team Bravo
The Transparent Engine
Trust through radical transparency. Live system health metrics. Real timing histograms. Full audit trails. Technical details on demand. 127 plans structured, not dumped.
View Bravo Hub →Team Charlie
The Emotional Safety Net
Nobody should ever feel dumb, stuck, or trapped. Emotional zone color shifts. No red anywhere. Persona-adaptive UI. The word "error" never appears.
View Charlie Hub →Evaluation Dimensions
Emotional Safety
Does the user ever feel dumb, stuck, or trapped? Can they always go back? Are errors gentle redirects?
Trust & Transparency
Is wait time honest? Are system metrics visible? Does the UI explain WHY things take time?
Conversion & Clarity
Is the next action always obvious? Does the commitment ladder build naturally? Is choice paralysis solved?